Subsection of: Creating an Effective Business Plan
Adapted from content excerpted from the American Express® OPEN Small Business Network
Your table of contents needs to be clear and easy to read. Here’s how Clean As a Whistle Cleaning Services – which provides janitorial and office cleaning services to corporations – presented the contents of its business plan:
Clean As a Whistle Cleaning Services
| 1. Executive Summary | Page 2-5 |
| 2. Business Description Page | Page 6-12 |
|
6-7 7-8 8 9-10 11-12 |
| 3. The Market | Page 13-23 |
|
13-15 16-17 17-19 20 21-23 |
| 4. Development/Production | Page 24-32 |
|
24-25 26 27 28 29-32 |
| 5. Sales, Distribution & Marketing | Page 33-39 |
|
33-35 35-37 37-39 |
| 6. Management Team | Page 39-43 |
|
39-41 41 42 43 |
| 7. Difficulties and Risks | Page 44 |
| 8. Financials | Page 45-54 |
|
45-47 48-50 50-52 53 54 |
| FAQ’s | Introductory Elements | Business Description | The Market |
| Development & Production | Sales & Marketing | Management | Financials |
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