Media Alert

Subsection of: Elements for a Successful Press Campaign
Adapted from content excerpted from the American Express® OPEN Small Business Network

As the name suggests, a media alert is used to inform the media about a press conference, special event, demonstration, or other newsworthy event. It is a one- or two-paragraph “release” that focuses on what will occur, and why the media would be interested in it. You might want to think of it as a way of inviting the press to attend your event. Here are some situations when a media alert would be effective:

Your company is exhibiting at a trade show and will have a celebrity at your booth
A busload of elementary school students are coming to your company for career day
You’re holding a press conference
There’s a special demonstration inside your store
You’re presenting a keynote address to a local organization
You’re having a groundbreaking ceremony
Your company is sponsoring a charity event or making an important donation
Be sure your media alert includes:
What is happening
Why it is important
Where it is happening
When it will occur
Who to contact for more information
An invitation for the press to attend
And don’t forget to say that photo opportunities are available!
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