Backgrounder/Fact Sheet

Subsection of: Elements for a Successful Press Campaign

Adapted from content excerpted from the American Express® OPEN Small Business Network

A “backgrounder” tells your company’s story. It should include all pertinent information –about your company–its products or services, its market/industry, and its management team. It should be written in such a way that it holds a reporter’s interest. Keep it focused on benefits and information…once again, this is not a sales piece, so keep the hype to a minimum.

You can create a workable backgrounder by writing a paragraph or two about each of these elements:

  • What your company does
  • When and why your company was started
  • A brief history of your company
  • Your products or services
  • Your key personnel

You might also want to create a one-page corporate fact sheet. It is briefer and more “bare bones” than a backgrounder. A fact sheet lists the basics about your company, including:

  • Your company name
  • Your address and phone number
  • The focus of your business
  • Your products or services
  • Your management team
  • Contact names and numbers

Back to Elements for a Successful Press Campaign

Copyright © 1995-2016, American Express Company. All Rights Reserved.