Adapted from content excerpted from the American Express® OPEN Small Business Network
To conduct a successful public relations campaign, it helps to be familiar with some of the basic PR tools. Choose any of the following “elements” of a PR strategy to learn more about what they are, how they’re used, and when you might want to use them.
- Press Kit
- Press Releases
- Media Alert
- Backgrounder/Fact Sheet
- Media Lists/Contacts
- News Conferences/Briefings
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