Adapted from content excerpted from the American Express® OPEN Small Business Network
Downloadable Worksheet*
Advertising Promotion and Planning
Insure that you are including pertinent advertising and promotional information by responding to the prompts in this worksheet.
Samples
Read a sample in which a mail order company uses free overnight delivery, the internet and pubic relations, to reach customers and keep costs low.
Read about how a company selling newsletters to business travelers plans to sell to its customers.
Advertising and Promotion Statement
A bed and breakfast outlines its plans for building credibility and gaining local and national visibility.
Glossary
Peruse a list of distribution options to determine which one works for you.
*Note on downloading: Worksheets are RTF (Rich Text Format) files which are compatible with most word processing programs. PDF (Portable Document File) versions are also available. PDF documents can be viewed using Adobe Acrobat Reader software, which can be downloaded from the Adobe site.
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