Customer segmentation is understanding your customers' unique characteristics and behaviors so you can come up with a marketing message that...

Before you can sell anything to anyone, you must first understand what it is they need. Here are some ways...

Some small business owners are proud of the fact that they do everything for their businesses themselves. But it doesn't...

Surveys are an excellent way to find out how your customers feel about a new product, service, location, store policy...

Things to watch out for: Impatience Do not let over confidence short-circuit you from analyzing your business carefully. You must...