With the precipitous fall in energy revenue over the last four years, from $19 billion in fiscal 2013/14 to $2...

Top Six Pricing Mistakes A sound pricing structure helps companies generate sales and build customer loyalty. The wrong pricing structure...

Set Goals for Your Employees Setting goals with your employees is an essential element of effective human resources management. There...

Customer segmentation is understanding your customers' unique characteristics and behaviors so you can come up with a marketing message that...

Before you can sell anything to anyone, you must first understand what it is they need. Here are some ways...